7 Dos and Don’ts of Mobile App Marketing [Infographic]

We have unveiled our latest infographic, “7 Dos and Don’ts of Mobile App Marketing”, which sheds light on vital aspects that mobile app marketers need to focus on to make sure their promotional activities drive results.

The information graphic gets down to the crux of a campaign and lists simple practices that will help app marketers crack the success code. It provides a visual walkthrough of key aspects of app promotion.

We were looking to create an infographic that captures the nuances of app promotion and drives the point home sans the bells and whistles of staggering statistics and extraneous information. Who needs statistics to support illustrations that hit the nail on the head?

The infographic presents simple guidelines along with fun illustrations that are tongue-in-cheek yet spot-on. We have designed and illustrated it in a cartoon-like manner with two fictional characters – Appy and Floppy – to give marketers an intuitive understanding of the prerequisites for the successful creation, implementation and execution of a campaign. We have presented a lucid cause-and-effect reasoning and also juxtaposed the results of effective and ineffective app promotion, in an easy-to-digest manner.

Dot Com Infoway has already established itself as a thought leader in the mobile app marketplace with its previous infographic (Apponomics: The World of Mobile Apps) and its white paper (How to Plan for a Successful App Launch). It was recently presented with About.com’s Readers’ Choice Award for 2013 after being voted as the Best Mobile App Marketing Agency.

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