8 Winning Ideas To Promote Mobile Games On Social Media

How much time do you spend on social media? Chances are that you check your social media platforms at least once or even several times a day. This ties in with the fact that the average person spends 2 hours and 25 minutes on social media according to a Statista survey. In other words, it’s a great place to reach out to potential users because it’s a place where they like to hang out often. So that you can get more value out of your social media marketing strategy, we’ll discuss some important ideas to help you promote games on social media.

What are the best social media platforms for promoting your game?

Not all social media platforms are created equal. That said here are some of the top social media channels you to use when promoting your mobile game:

• YouTube: This timeless classic is still a great place to promote your mobile game. You can use it to reveal behind-the-scenes content and release gameplay footage and trailers.
• Instagram: Being a highly visual platform, it’s also a great place to showcase your game’s unique art and aesthetics overall.
• Facebook: Facebook still remains one of the most popular social media platforms, particularly for reaching older gamers.
• TikTok: Also a visual platform, this is a more appealing platform for younger audiences.
• Twitter: Mobile games and Twitter are also a perfect match. It can help you create and engage your game community and even expand the reach of your app.
• Twitch: This is a livestreaming platform for gamers, and it can also help you showcase your gameplay and other interesting aspects of your game.

Tips for promoting your mobile game on social media

1. Use an Influencer

Your brand may not have a huge following at the moment. This is where influencers come in. They can market your mobile game to their larger following. They can build enough buzz and interest that thrust your game into the spotlight.

If you partner with a Twitch gaming influencer, for instance, you could have them create sponsored content. This should showcase aspects like gameplay, among others, and encourage their fan base to try out your mobile game.

2. Post Behind-The-Scenes content

Often, gaming brands can feel like faceless corporations that you can’t relate to. This makes it difficult to win trust and new gamers, especially as a relatively new and unproven app.

By posting behind-the-scenes content, you can humanize your brand. You can build trust and establish your company as more authentic, allowing you to connect with audiences, increase engagement, and win over on-the-fence prospects.

3. Feature Player Stories

So what is a player story? This is a scenario you have actual players describing their experiences, including what they like about your game. Creating a compilation of player stories can be central to making your app successful, and it may just go viral.

Potential app users tend to relate better with fellow gamers than they do with formal brand authorities. It’s, therefore, a great idea to feature player stories on your social media accounts, to make actual users’ voices heard.

4. Go Live With Your Audience

Want to get more players for your mobile app via social media? Then going live with your audience might be one way to do it. It encourages audience participation and can really deepen the connection with your followers.

What’s more, going live also provides real-time interaction which is very important. It boosts your brand’s visibility and also facilitates real-time questions and feedback that enable you to address new player concerns more satisfactorily.

5. Offer Giveaways

A promotive giveaway entails offering something to a player for free on social media. Some examples of things you can give away include in-game items such as virtual currency, special abilities, character avatars, powerups, and so on.

You could also offer real-world and game-branded merchandise like T-shirts and caps, for example. The great thing about giveaways is that they can increase your social media follower count. More importantly, it also improves brand awareness and attracts more games for your mobile app.

6. Support a great cause

Nothing really rallies support for your app like chipping into a good cause. It shows that you are conscious of the problems of your audience. It also shows that you care about real-world problems and are actually trying to help make a definition.

So you should consider support a cause to build a great brand image for your mobile app. Some examples of common causes you could support include environmental protection initiatives or helping out the less fortunate in society.

7. Schedule Contests

Social media contests can have many benefits for promoting your mobile game. Besides giving new people a reason to follow your brand, it can also help you collect important data for reaching even more new players and markets.

That said, social media contests work similarly to giveaways in that they offer valuable in-game items or real-world merchandise to gamers. However, the difference with contests is that winners are tested based on their knowledge and skill in the game. So it’s a strategy that can help you get players to play your game for longer periods.

8. Memes and Humor Posts

If your social media comes off as too promotional, you can also put off leads and dissuade downloads. So you want to give followers additional reasons to look forward to seeing your posts.

This is where memes and humor posts come in. They help you to make social media marketing more fun and exciting for new gamers. What’s more, with great memes, posts can easily go viral. This in turn casts more attention to your brand and your mobile game app.

Approach a Social Media Marketing Agency for assistance

Sometimes, promoting your mobile game on social media requires an expert’s touch. Someone who knows what platforms work best for what games. A partner who’s also familiar with the type of social media marketing strategies that are the right fit for your app. This is where a proven social media app marketing agency such as Dot Com Infoway comes in handy. If you require assistance promoting your mobile game on social media or other platforms, reach out to us today.