Apple Devices Dominate U.S. Mobile Shopping

According to a new study, Apple devices were responsible for over 90% mobile purchases during this holiday in the U.S.

Retail analyst firm RichRelevance suggests that iOS devices dominated the mobile online shopping in 2011. It was 88% during the April of this year and reached 92% at December. According to this study, iOS users are spending 19% more per order on average than Android users. The average order value of iOS devices was at US $ 123 while Android and desktop orders were at US $101 and US $87 respectively.

David Selinger, CEO of RichRelevance said “The numbers across our retailing partners sites demonstrate just how powerful the iOS platform is enabling mobile web shopping and, while still below 5 percent in total conversion, mobile traffic’s doubling in eight months is a trend we only see accelerating. In order to succeed in this dynamic market, retailers and brands must ensure they are addressing relevance throughout the channels where people are shopping, ensuring a seamless experience across the interplay of device, context and consumer behavior.”

For this study, RichRelevance analyzed 3.4 billion online shopping sessions between April and December 2011.

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