How to Effectively Manage your SEO and Social Media Campaigns
Social media has become a growing online trend and almost every business – online or not – is establishing a social media presence for their business. On the other hand, effective SEO is absolutely essential for any website and will have a direct impact on the amount of targeted traffic your website receives. Consequently, there is a growing need for experienced online marketing consultants to effectively manage every aspect of your online presence.
When it comes to search engine rankings, there are various ways in which you can achieve a constant flow of targeted traffic. Remember the rule: Content is King. Search engines love content and yours needs to be relevant, keyword optimized and informative, for your readers to find value in what you are saying, and for search engines to successfully rank your site. Sometimes you need to test the waters and adjust your marketing angle depending on the results your website is achieving. Constant SEO is necessary to keep your site ranking high and reaching your target market.
Instead of just focusing on the tools available to them, marketing consultants need to know how to effectively use them in order to achieve results. With both social media and SEO strategies, it’s more about the method, not the tools. To know how every social media tool works is great; but knowing how to manipulate them to create a constant stream of targeted traffic to your site is quite another. To effectively manage both the SEO and the social media aspect of a business, marketing consultants need to be:
Knowledgeable
They need to know all the ins and outs of every major social media tool, including but not limited to Facebook, Twitter, LinkedIn, bookmarking sites etc.
Experienced
Social media consultants who know their stuff will have a client history to prove it. Results speak for themselves; so the consultant needs to have a successful client history with proven results. A company with a solid marketing background will already have the basics down on marketing principles and Internet marketing strategies.
Creative
Willingness to explore certain avenues that are profitable and have the potential to provide a good ROI, and of course avoiding the ones that don’t.
Analytical
The ability to constantly assess input vs. output and change the strategy wherever necessary, to increase results.
Social media is a tool that can be used by anyone – both businesses and individuals – to create brand awareness, build a network of their own, add credibility to their name, and stay current with the latest trends in their respective industries. Together with an effective SEO campaign, you will start to maximize your marketing efforts and improve results. After all, businesses all want to increase their bottom line and a good combination of social media and SEO can definitely achieve that.
