Make Web Design & SEO Work Together for the Success of your Website
With the evolving technology, more and more people are going online to search for a different type of information. Therefore, it is important to have a strong online presence.
Next, after customers have found your website, what will be the first thing they will come across? Your web design, right? For that reason, it is no wonder that businesses usually focus on the web design while improving their websites.
While websites do represent companies, it is important to make sure your business have a strong online presence in order to attract customers. Thus, you must understand that web design and SEO needs to work together in order to make sure your online business achieve success.
Search Engine Optimization
While having a website is imperative, in order to make your business profitable, you need to have a strong online presence as well Your business needs to show up whenever a person types a keyword related to your business. People generally view the search results available on the first page of Google or other search engines. Therefore, if your business is not present on the first page of search results, you are bound to lose your potential customers. This is why your business needs to be present on the first page of search engine results.
Importance of SEO
Web designers have understood the importance of SEO, thus they are working together with SEO experts to make sure SEO is integrated while designing the business website. A web design compatible with SEO is more likely to attract your potential customers as compared to a website that is not designed keeping SEO in mind.
You may design a highly attractive, user-friendly, easy to navigate website but if it is not search engine friendly, it will not be a worthy one The search engines won’t be able to access your content which in turn will restrict the ability of your website to rank on the first page.
Web Design and Ranking
Professional and knowledgeable web designers are aware of the importance of designing attractive website while keeping SEO in mind. Optimization of the website helps in increasing page ranking. For instance, when a user searches for a service or product available on your website, they will see your website as soon as they type in the keyword. Therefore, a higher ranking website increases the possibility of gaining customers and drive in more traffic.
Overall Website Design
While designing a website, the home page should be user-friendly and attractive. Homepage design is imperative because it will mark the first impression on user’s mind. A good web design will leave a positive and everlasting impact on users’ minds; therefore, it is always beneficial to design a clutter-free and clean homepage.
Apart from homepage design, you also need to consider other aspects of the website such as navigation, search engine friendliness, responsive design, images and a lot more! With the ongoing technology advancement, SEO practice is only going to evolve, so make sure you choose to incorporate SEO into your web design.
Keys to Success
So now if you ask whether you should focus on web design or SEO, the answer is both. The best way to focus on SEO while designing a website is to make sure that the images and content are aligned with metadata, keywords, H1, H2 tags on the website.
If you think that it is a tedious process, a simpler solution would be to use SEO plugin. These plugins monitor the keyword usage and make it easier for you to know whether your web page is SEO friendly or not. Different plugins also make recommendations on how to improve SEO value of your website. So make sure you do look into this aspect while designing your business website.
