Many features of healthcare apps only ever look good on paper. They might appear like they can address the next big issue in the healthcare industry and serve as that innovative catalyst for taking it to the next level....
September 16, 2020 marks the exact date that iOS 14, the latest update to the iPhone’s operating system, was released. It heralds a very significant change in how we perform ASO since the bulk of the update -- despite...
The new version of Google Play Console, whose beta version was introduced last June 2020, will now become the default interface for all developers on November 2, 2020. Once the shift happens, developers will no longer have the option...
Developers who invest time and effort in educational app development and who are dedicated to creating high-quality education apps undoubtedly deserve all the praise they can get. It is, without question, a remarkably beneficent pursuit that contributes directly to...
Single keyword ad groups (or SKAGs as they are more popularly known) have been ubiquitous in online advertising campaigns in the Google Ads sphere for many years now - and for good reason. It adds that much-needed organization in...
Almost every major iOS software update has made waves in the app industry in recent years, and iOS 14 is no different. What’s certain is that it’s set to have a very significant impact on the way businesses do...
App store optimization and search engine optimization both share the same goal of boosting the traffic or downloads of an app. Yet that’s where the similarity technically ends. What’s sure is that you can and should focus on both...
App Store Optimization is the process that puts your app high in app store search results. This continuous process will help you get more visibility, more potential customers, and more traffic. Therefore, to make ASO for your application, you...
Online business citations and listings provide business owners with a great way to promote their respective companies to larger audiences, and what’s great is that they often come without any additional cost. Indeed, Google My Business (GMB) only proves...