Even as we speak, your app is losing users, much in the same way a leaky facet is slowly draining water. While app attrition is perfectly normal, a rate that’s too high can be catastrophic. A report by WifiTalents...
Getting downloads for your new application is typically an uphill battle. But you know what’s even harder? Getting your users to stick around. In fact, the situation is quite dire if a report by the Business of Apps is...
Are you familiar with Google search? Of course, you are. If you’re anything like us, you probably hop on to Google or Bing to look up anything and everything. Well, OpenAI has now unveiled its search engine, which will...
In the age of artificial intelligence, it’s not surprising to see that algorithms are taking on new responsibilities alongside marketers. We’ve certainly come a long way from the old days when SEO involved a lot of brunt work. In...
Done and dusted but by no means forgotten. The WWDC24 was certainly a light bulb moment for marketers and app developers. The exciting new features on show will certainly lead us into the age of smarter apps and even...
Two weeks on from the four-day adventure that was the Worldwide Developers Conference (WWDC24) and we’re still reeling from all the exciting news on offer. There was so much going on, including the news of iOS 18 and others....
Want to boost your eCommerce sales? Today, everyone’s selling something online. It’s become so easy to set up online businesses but that has also meant extra competition for customers. In a bid to stand out, you may have thought...
Demand Gen or PMax (Performance Max) campaigns? Which way should you go? If you’re at these marketing crossroads, then you’re in the right place. They are both types of Google Ads campaigns, and your choice of one or the...
When you think of SEO, what comes to mind? For the longest time, Google has reiterated the EEAT song so much that it’s engrained into the minds of marketers. If you focus on providing authoritative and valuable content to...