Mobile apps can not only be used as endpoints but they can also serve as gateways. With the tremendous expansion in connected things, location data has begun to permeate the entire mobile space. Mobile apps have grown quite powerful...
As per the recent statistics, media platforms have about 3.03 billion active users of social with Facebook being the most widely used platform. For example, 79% of Americans using the internet use Facebook. These statistics point to the power...
Want immediate traffic from search engines? Do you have a marketing budget? Then PPC might be the best option for you. What is PPC and how does it work? PPC stands for “Pay-Per Click” While doing a search on Google or Bing,...
Effective customer engagement strategies and user acquisition plans are keys to market your app without the need for a massive budget. In the 4th installment of our interview series, here’s what Hanifa, Founder & CEO at Female Daily Network...
Even if you are a wonderfully innovative individual who routinely engages in original thinking, the chances are slim that your next idea for an app has never been thought of before. That shouldn't be so surprising, since there are...
Content marketing refers to a strategic marketing method of creating, publishing, distributing and sharing material online that promote the brands and stimulate the interest in purchasing products and services. These materials include videos, blogs, and social media posts. It...
Blockchain Technology has become a worthy asset for mobile app developers. It is revolutionizing the mobile app economy and create opportunities for developers to create more secure mobile apps & app monetization. In the 3rd installment of our interview...
With the rapid growth of mobile app market, how can app marketers expect to see the ad-tech evolve over the next few years? In the 2nd installment of our interview series, here's what Bindu Balakrishnan, Country Head, India -...
Blockchain technology has already made major inroads into industries such as healthcare, real estate, education, and the legal field, and it will soon be having a major impact on the entire economy surrounding mobile apps as well. Its decentralized...