No one develops an app expecting it to fail. However, few developers recognize the ongoing efforts and strategies necessary for its success. An app is a venture that must be cared for from inception and beyond. Its survival depends on...
With over 5 million apps on Google and Apple app stores put together, vying for users’ attention, an app owner’s real battle starts after creating the app. Undoubtedly, most apps are designed with a lot of thought, care and...
As we settle in the new year and look forward to the next twelve months with excitement, one can’t help but wonder, ‘what the new year will bring for us? Especially, in the field of technology, we often wonder, “What...
Every business needs an attractive and responsive website. More and more people are spending hours searching for information and products online. What is more, the number of smartphone owners is growing every day. The future of digital marketing looks...
Believe it or not, it's possible to increase traffic to your website without doing a lot of work. In fact, it's possible to leverage the work of your competition to increase your own web traffic. Best of all, this...
Predicting the ever-evolving consumer behaviour is one of the biggest challenges faced by marketers around the world. Well, it has always been a challenging task, but today, it is even harder as consumers are constantly being exposed to new...
Jeremy Noel once said, “A website or application without conversion rate is like a car with no wheels as it’ll take you nowhere”. It’s on this basis that developers are advised to take up micro testing to improve the app conversion rate. One common test used to survey the...
Voice Search So how do we start, at least in terms of voice search SEO, a new 'hot button topic' to explore this time around? Well, it's easy: We begin at the beginning. But where is that? We start with Google Voice Search, the...
Gap Analysis, as it relates to your consumer's needs, is not a mere "good option" but a must: If you are serious about taking your SEO game to a whole new level, then this would be a fantastic step....