Predicting the ever-evolving consumer behaviour is one of the biggest challenges faced by marketers around the world. Well, it has always been a challenging task, but today, it is even harder as consumers are constantly being exposed to new...
Jeremy Noel once said, “A website or application without conversion rate is like a car with no wheels as it’ll take you nowhere”. It’s on this basis that developers are advised to take up micro testing to improve the app conversion rate. One common test used to survey the...
Voice Search So how do we start, at least in terms of voice search SEO, a new 'hot button topic' to explore this time around? Well, it's easy: We begin at the beginning. But where is that? We start with Google Voice Search, the...
Gap Analysis, as it relates to your consumer's needs, is not a mere "good option" but a must: If you are serious about taking your SEO game to a whole new level, then this would be a fantastic step....
Dot Com Infoway, a leading IT solutions, digital marketing and mobile app marketing agency, recently launched mobile app consulting services to help mobile apps reach their target audience in time and be appreciated as well. Did you know that more...
For mobile app developers, it’s no mean task to launch an app considering the high possibility of a similar app existing on the Play Store. Well, this isn’t the only hurdle as few applications get the privilege of a...
Dot Com Infoway, a leading digital marketing solutions, recently launched business consulting services to help businesses and individuals give shape to their ideas and ventures, ensuring they are noticed by the right audience, gaining the spotlight they deserve. Yes, any...
There is just too much information and content today. Online searchers are experiencing content fatigue. In a world with too much digital noise, event marketing offers some refreshing "relief.” A successful event marketing campaign presents a highly effective method...
Mobile apps have become an integral part of any brand’s reach-out program. This is why the Android and Apple app stores are crammed up with over 5 million apps! The growing competition among the mobile apps to get maximum visibility...