Any mobile app owner is probably well-aware of the fad that the mobile industry is fast-becoming the norm not only when it comes to apps that people use on a daily basis but also in internet usage. Indeed, the...
It's safe to say that almost any mobile app developers wishes to get a return of investment (and more) from their creations. After all, with news of apps that have already earned millions, the serious entrepreneur or businessman is...
Social media marketing started out as a somewhat risky investment that many businesses tended to avoid. However, as time went by and best practices were developed and implemented, social media marketing was seen as worthwhile. Nowadays, marketers have paid...
In 2016, many companies have realized the importance of the User Experience, so it comes as no surprise that in 2017, the UX will receive the same, if not more, attention. To add to the excitement, many new technologies...
Being able to get substantial downloads for your app may be a gratifying notion for plenty of app developers and owners, but if set against more relevant factors such user engagement and retention, the latter is sure to stand...
Google Pagespeed Insights is a great tool if you want to optimize your website’s speed and increase your UX and SEO ranking in the process. Insights scores websites on a 100 point scale, with a score above 85 being...
Building an online presence is more than just setting up a website and a couple of social media accounts. Business owners have to attract customers to their brand. A lot of new customers will come from SEO, ads and...
Web development and design is influenced by many factors, and trends come and go based on technology, evolving tastes and new iterations on past methodologies. Looking forward we can expect to see trends that arise from the growing emphasis...
In many cases, online and offline marketing are two sides of the same coin. When targeting growth in sales numbers or conversions, it’s best to have a balanced approach that encompasses both the online and offline spheres of marketing....