Ensuring that your Google Adwords campaign has a good ROI relies on the optimization of three components: ad text, keywords, and targeting. Let’s take a look at how you can squeeze every single ounce of performance out of your...
With over 1.55 billion active users every month, it’s easy to see why Facebook is a favorite with marketers. However, investing in Facebook marketing can be wasteful if you don’t do it right. Here’s a list of top 5...
It seems that banking becomes less and less personal these days, but is that really a bad thing? In a practice survey of 114,696 banking customers from Bain financial services, it was found that customers are 30% more likely to...
Mobile devices have changed how, when and where we access information, but the speed of delivery can sometimes leave a lot to be desired for many users. Content publishers in particular face the problem of losing readers if a...
According to the latest reports, more than 56% of internet users have chosen to shop online in the year 2016. This is a huge leap from the previous year and the expectations are that it will touch the 80%...
Instagram is the go-to social media platform for visual marketing. However, it’s more than that, with a study from L2 showing that Instagram provides brands with 25% more engagement than other social platforms. Those are the kind of numbers...
With the holiday season almost upon us, it is time for app marketers to ace their game. As Christmas and the New Year come jingling in, it is also a wake up call to pump up your app marketing...
The app world is increasingly getting cluttered with new apps every single day – what with over 2 million apps vying for attention in Google Play Store as well as Apple App Store, being found is not an easy...
Today, the field of mobile app development is a highly competitive arena, considering the potential that it carries, thanks to the explosive growth of mobile usage and the mobile device market.