User behaviour monitoring or analytics form an important part of any digital marketing campaign. While marketers can plan and strategise campaigns, it is through web analytics data that marketers can judge the success or failure of their strategies and...
In order to cater to your customers, both potential and existing, you must understand them. It is this understanding that will help expand your brand strategically and make it possible for you to market your brand more effectively. Understanding...
Unlike years ago when start-up businesses had to rely on traditional market strategies to have some form of advertisement, the use of social media now makes it easier. It plays a huge part in getting your products and services...
Believe it or not, aside from all the complicated details of running an online business, one of the biggest predictors of repeated success is your company's reputation. It may seem as if this seemingly lightweight piece to the puzzle...
Many educational app developers have taken the time to thoroughly develop great apps, but only a few of them have developed or have the knowledge to develop an effective, comprehensive marketing plan to get their apps into the marketplace. To...
Every kind of business values customer retention because it pretty much sets it up for long-term success. This is all the more important for local businesses as their audience is limited to a specific area only Being able to...
The UI design of your mobile app is just as important as its capabilities and primary functions. After all, it's one of the primary aspects that a lot users immediately look at in order to gauge the quality of...
If you want your app to succeed, you don't have a choice when it comes to solid development and smart marketing techniques. A strong profitable app will require research, which encompasses understanding the users you want to target. You...
With the myriad of different devices being used today, it behooves any serious business owner to make responsive web design a top priority. Lack of this essential component often translates into the loss of potential profit. A responsive web...