Done and dusted but by no means forgotten. The WWDC24 was certainly a light bulb moment for marketers and app developers. The exciting new features on show will certainly lead us into the age of smarter apps and even...
Two weeks on from the four-day adventure that was the Worldwide Developers Conference (WWDC24) and we’re still reeling from all the exciting news on offer. There was so much going on, including the news of iOS 18 and others....
Want to boost your eCommerce sales? Today, everyone’s selling something online. It’s become so easy to set up online businesses but that has also meant extra competition for customers. In a bid to stand out, you may have thought...
Demand Gen or PMax (Performance Max) campaigns? Which way should you go? If you’re at these marketing crossroads, then you’re in the right place. They are both types of Google Ads campaigns, and your choice of one or the...
When you think of SEO, what comes to mind? For the longest time, Google has reiterated the EEAT song so much that it’s engrained into the minds of marketers. If you focus on providing authoritative and valuable content to...
At the recent Google Developer Conference, the company announced a wave of exciting new additions. Overall, it was a big day for the company’s flagship AI model, with one curious unveiling involving the introduction of AI Overviews. Set to...
Gemini AI has certainly come a long way from its days as Google Bard, and it now looks like a totally different innovation altogether. With new amazing search features and a massive natural language process upgrade that enables you...
ChatGPT took the world by storm when it was released in November 2022. It stood out in a crowded AI market due to the difference in the qualities of its content generation abilities from its peers. Fast forward...
What is Site Reputation Abuse? Over the years, less powerful websites in terms of search engine rankings have benefited from the authority of a host website by publishing content on this site. However, sites often take advantage of this connection by...