Social Media Trends for 2012
Social media has become an essential part of any business; and it can be used for both marketing and network purposes. It’s definitely one of the hottest trends in online business today, and there are a few helpful tips that might get you to establish and maintain a proper, successful social media presence and run a successful marketing campaign with a high ROI.
Growing Social Media Trends
Analyzing the direction that social media is going; we can identify a few trends that will very likely take the lead in 2012. One of them is social sharing, and come to think of it, this is what makes social media so powerful. People are constantly sharing news, ideas, events, opinions and media – keeping everyone informed every hour of every day. From a business point of view, sharing is good. The more people share, the more likely it is that your page views will increase, and thus leading to more targeted traffic. Getting people to share is the best aspect of social media and everyone benefits.
Geo targeting is another popular trend in the social media world. People can now “check in” from anywhere in the world, allowing marketing campaigns to focus on a specific target market in order to improve their response rates to ads. This is especially important if your business is bound to a certain customer group or location; and you don’t have to waste your hard-earned dollars on campaigns outside of these parameters.
We simply cannot ignore the power of Facebook. With more than 840 million users, it is probably the most powerful online platform in the world today. One of the biggest benefits that Facebook offers is the ability to be both local and global at the same time. Users have the ability to target a worldwide audience in terms of marketing and brand awareness, but can stay involved in their own personal network and local connections as well. This allows Facebook to be the number one go-to site for their business and personal needs.
Pinterest, the online virtual ‘pinboard’ has also created a buzz in social media. The simplicity of the site has helped it gain millions of users within months of its launch and skyrocket to success. The glory of Pinterest will stay alive for a long time. It is also vital to note the growth of Foursquare at this time. Users of Foursquare take pride in telling the world where they at the moment and post images to prove it. Foursquare holds a lot of active participants to prove its supremacy and its ruling will continue on the web even this year.
Social gaming has also seen a significant rise in popularity. Gone are the days of downloading games; browser games are the new reality. This will attract a new demographic on its own; with richer gameplay and added convenience being only two of the benefit this new trend provides.
