The Ultimate List of Top 10 Mobile App Marketing Tools

You can use these mobile app marketing tools to obtain all of your app marketing purposes. Here’s how they line up.

1. AppTweak

This is an AI-driven mobile app store marketing and intelligence platform. If improving paid and organic app performance is top of your priorities, AppTweak is a great option to consider.

You can use it to create more effective creatives and understand what drives conversion rates with your app market. Most notably, its deep learning technology enables you to access in-depth app store optimization intelligence. This can help you improve app search rankings.

2. AppsFlyer

So what marketing channels are really bringing in those installs? Don’t know? Well, that’s where AppFlyer comes in. It gives you analytics and dashboards around the following aspects:

• App installs
• User journeys
• Fraud and more

With this tool, you can find out more effective channels and dedicate your budget toward them. In turn, this will increase your ROI by enabling you to channel both time and resources where it matters most. No more guesswork.

3. Adjust

Need to adjust and course-correct an underwhelming app marketing campaign? Adjust may bail you out. It seamlessly integrates with Salesforce Marketing Cloud Email Studio. In essence, this enables you to incorporate email marketing, which mind you has a 36X ROI, into your campaigns.

Beyond that, it delivers analytics across every part of your app marketing journey. However, the best part is that you can customize visualizations. Doing so enables you to break down complex data into highly actionable insights.

4. MoEngage

MoEngage is essential to an omnichannel customer engagement platform. It helps you deliver consistence brand experiences across different channels. This is very important because according to a Medallia report, 75% of consumers desire consistency across different platforms.

That said, the platform offers predictive insights to ensure a proactive mobile app marketing strategy. It can help you with writing copy and personalizing experiences for users based on unique data.

5. Firebase

Google Firebase is one tool that may need no introduction. It’s extremely popular both with iOS and Android app developers. In terms of what you can do with it, here’s a quick snippet of its abilities:

• It enables you to perform advanced and context-based user segmentation
• You also get A/B testing tools that help you understand what works and what doesn’t
• It also lets you create user funnels to guide users towards certain actions.

If you’re looking for more accurate information about churn, user retention, session duration, and downloads, this is an excellent ally.

6. CleverTap

From marketing automation to advanced app analytics, CleverTap can do it all. This all-under-one-roof app engagement platform is prudent if app retention and engagement are top of your mind.

In addition, it also lets you send personalized, media-rich push notifications. These are customized to help give mobile users the compelling urge to click through. With its behavioral analytics, you can understand what really makes app users tick and then use this data to your advantage.

7. Mixpanel

Be it web or mobile, Mixpanel delivers key marketing data about different types of apps in one place. This events analytics platform lets you define very complex behavioral metrics. In turn, you can dig up answers even with users that exhibit complex usage patterns.

Another great thing about this tool is that it delivers important data connectors. This enables you to unify silos across departments and platforms for holistic marketing campaigns. Moreover, you also get comprehensive funnel analytics to help streamline user journeys.

8. Google AdMob

If you’re at the point where you’re looking to monetize your app, Google AdMob can help. It places in-app apps from which you can earn revenue and grow your app business. Interestingly, it provides very innovative ad formats you can rely to increase productivity.

Furthermore, you get advanced insights about use interactions both with your ads and your mobile app at large. It even lets you to bid on impressions in real-time so that you can earn higher revenue from them.

9. Canva

HubSpot discovered that 50% of marketers use visual elements in 91% of their content. But why am I telling you this? It’s because Canva is an excellent graphic design tool that can help you create amazing visual assets for your app marketing campaigns.

This includes elements such as:
• Demo videos
• Screenshots
• App icons
• Logos and more

With Canva, you get a wealth of frames, image enhancers, and backgrounds. You also get ready-to-use elements that you can combine to create amazing and alluring imagery.

10. Meta Ads

The Meta Ads manager covers important Meta-related technologies. This means that on Facebook alone, you’re looking at 3.065 billion users, according to a report by Social Shepherd. That’s a very large market base. Beyond Facebook, this also covers other Meta platforms like WhatsApp, Messenger, and Instagram, among others.

If these platforms are important or a top target for your app marketing campaign, then Meta Ads is an excellent choice. Just like the other entries on this list, you also get the ability to create, edit, and access advanced insights, albeit across Meta technologies.

That’s it, but there’s a lot more!

This rounds out the top ten mobile app marketing tools. But of course, there are many more excellent solutions available out there. When choosing a tool to use, it’s important to consider your target platform, app type, and other unique concerns. Getting the right app marketing technology is essential to helping your app go viral and making excellent revenue from it. Still not sure how to go about it? Then get our mobile app consultation services today to learn more.