Download PDF

Introduction

Agaram Technologies is a leading provider of Enterprise-Class Laboratory Informatics and Automation Solutions.

Established in 1998, Agaram Technologies is a privately owned company headquartered in Chennai, India. A member of NASSCOM (National Association of Software and Services Companies), Agaram Technologies also has a global network of integration & distribution partners.

With products such as Laboratory Information Management System (Qualis LIMS), Electronic Lab Notebook (Logilab ELN), Scientific Data Management System (Logilab SDMS) & Document Management System (Qualis DMS) our solutions cover every aspect of laboratory automation & digitalization. Agaram Tech serves regulated and non-regulated labs and organizations primarily from the pharmaceutical, life sciences, and research industries. They also deliver their solutions to other industry verticals such as petroleum, chemical, food, high-end clinical, clinical research, etc.

Challenges:

• Limited Brand Recognition: Insufficient awareness and visibility of Agaram Technologies within the target market.
• Struggled with Lead Generation: Difficulty in identifying and attracting potential clients, resulting in a lack of substantial leads.
• SEO Ranking Issues: Challenges related to user engagement, page speed, and overall performance on Search Engine Results Pages (SERP).
• Low Digital Advertising Conversion Rates: Challenges in translating online traffic into concrete business leads and opportunities through paid digital advertising efforts.

Course of Action:

• Implemented comprehensive initiatives to enhance brand visibility and recognition.
  
• Optimized Lead Generation Strategies: Refined approaches to attract and manage leads effectively, incorporating targeted marketing campaigns.
  
• Addressed SEO Issues: Conducted a thorough audit and implemented optimizations to improve search engine ranking factors.
• Fine-Tuned Digital Advertising Efforts: Analyzed and optimized product-based campaigns, implementing strategies to improve conversion rates. Campaign types include Google ads (Search ads, Display ads), Email Campaigns, Forum Sponsorships &, etc.
• Recommended a technology-driven approach to increase the user base.

Results Achieved:

Conversion Rate Improvement:

• Conversion Rate Increased from 1.5% to 8%: +6.5%

Overall Visibility Improvement:

• Visibility Increased from a 30% baseline to 92%
• Successful execution of new website design strategies led to an increase in potential visitors and user base.
• Achieved greater awareness and recognition within the target industries.

Improved Lead Quality:

• Enhanced the effectiveness of lead generation efforts, resulting in a good quantity of quality leads.

Enhanced SEO Performance:

• Improved rankings on SERPs, addressing user engagement and page speed issues.

Digital Advertising Conversion Rates:

• Successfully increased the efficiency of turning online traffic into qualified business leads and customers.