Nature Hills – Application Development Case Study
Client
Nature Hills Nursery Inc. is a US-based provider of quality nursery products. From a fledging nursery offering products to a limited geographic area, the company evolved and expanded its customer base by creating the online nursery store, NatureHills.com.
NatureHills.com is an eCommerce site that facilitates buying of nursery products in a secure, risk-free manner. The site is user-friendly and maintains an exceptional level of customer service by providing noteworthy information on every product it sells.
Challenge
Key challenges put forth by the client:
- NatureHills.com is an online extension of the company’s Nursery Inc., and hence should feature all products sold by the company.
- The site should be optimized for even the less-wary user, allowing seamless transactions through secure payment gateway
- The site should facilitate easy and advanced search options making it simple for users to search for their desired species of plants/trees/shrubs
- The site should allow users to map their planting zone that would ensure choosing of plants appropriate to their geographic zone
- The site required integration of QuickBook accounting software to store online order along with the offline orders.
Solution
- Technology used for building site: ASP, PHP, SQL, Flash
- NatureHills.com runs on Windows 2003 server
- Made the site SSL secure and operate through VeriSign Payment Gateway
- Integrated QuickBook accounting software for easy buying/transactions
- Facilitated simple search and category-wise advanced search of products
- Implemented planting zone mapping feature which identifies user’s zone with zip code input
- Enabled display of recently viewed products, top selling products etc. on the site
- Built bookmarking options, newsletter subscription options into the site
Result