FanEazy: Fantasy Team Builder App Marketing Case Study
Introduction
FanEazy, an AI-based fantasy sports team-building app, empowers users with comprehensive insights and analytics for creating winning teams. Offering historical player encounters, detailed statistics, and AI assistance, FanEazy ensures strategic decision-making for an elevated fantasy sports experience.
Challenges:
- Brand Establishment in Indian Market: As a new entrant, FanEazy aimed to establish its brand presence in the competitive Indian market.
- Diverse User Acquisition: Faced the challenge of acquiring users through various channels, including organic, email campaigns, social media, and paid campaigns.
- Comprehensive Marketing Strategy: Needed a comprehensive strategy to boost visibility and expand the user base, involving KPI-based and events-based conversion campaigns, detailed reporting, ASO optimization, keyword analysis, and optimized campaigns.
Course of Action:
Social Media Promotions:
- Leveraged social media for strategic promotions to enhance brand visibility.
ASO Optimization:
- Implemented App Store Optimization (ASO) to improve FanEazy’s visibility on app platforms.
User Engagement Initiatives:
- Introduced engaging contests, personalized content, and targeted paid campaigns to boost user engagement.
Remarkable Outcomes:
15000+ Install in 2 Months:
- Executed a holistic marketing strategy resulting in over 15,000 installs within just 2 months.
Low Cost Per Install (CPI):
- Achieved a low Cost Per Install (CPI) through effective Google Play Store and social media campaigns.
Heightened User Engagement:
- Engaging contests, personalized content, and targeted campaigns contributed to heightened user engagement.
Comprehensive Brand Visibility:
- Successfully established FanEazy’s brand presence in the Indian market through a well-rounded marketing effort.
Successful User Acquisition Channels:
- Implemented diverse user acquisition channels, including organic, email campaigns, social media, and paid campaigns.
Strategic Decision-Making:
- The combination of advanced analytics and AI assistance empowered users to make strategic decisions, enhancing their fantasy sports strategy.