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Introduction

Fyncr, the innovative app, revolutionizes credit card bill management by providing a one-stop solution with enticing rewards. Avoid late penalties with AUTOPAY, ensuring seamless and secure transactions while earning FYX for exciting brand rewards. With world-class security, Fyncr safeguards your financial details, offering a worry-free experience in managing and paying credit card bills.

Challenges:

• Reaching the targeted audience who generally spend more with their credit cards.
• Acquiring more users in the US region in a short period of time.
• Engaging users to improve the lifetime value (LVT).

Comprehensive App Marketing Solution:

DCI executed a holistic marketing strategy encompassing social media promotions, App Store Optimization (ASO), user engagement initiatives, and targeted paid campaigns.

Remarkable Outcomes:

Through a synergistic approach, Dot Com Infoway successfully acquired a substantial user base for the Fyncr app, leveraging both organic and paid campaigns. Within just one month, our efforts translated into over 25K+ installations in the US region, highlighting the effectiveness of our strategic marketing endeavors.

Additionally, we have improved the percentage of paying users to 10% through effective re-targeting and user engagement activities.