Galatta Cinema – Mobile Apps Marketing Case Study
Client
Galatta Cinema is the print media initiative of Galatta.com and Dot Com Infoway. A high-end magazine on South Indian movies, Galatta Cinema features interesting articles, news stories, reviews, previews, interviews and critiques on the latest in the South Indian movie industry. The magazine features content written by cine experts and movie critics and caters to both movie fans and film fraternity.
Challenge
Galatta Cinema approached Dot Com Infoway to promote its iPhone app. The company wanted more number of users to download the Galatta Cinema iPhone app and gain top rankings for the app in the free books category in the iTunes Store.
Solution
Dot Com Infoway measured and analyzed the popularity of the app and its current rankings in the iTunes Store before proposing suggestions to the client. After initial analysis, our app marketing experts came up with a two-phased strategic plan for promotion of client’s iPhone app to the target audience.
Phase I:
- App Analysis: As a startup process, Dot Com Infoway conducted a thorough analysis of the app from the users’ and reviewers’ perspective.
- Analysis of various promotional methods & marketing strategies: To increase the application’s download numbers, online visibility and branding, we designed diverse promotional methods.
- Analysis of various Analytics Tools : In order to measure the daily downloads and other App related statistics, we analyzed various Mobile Analytics Tools.
Phase II:
Dot Com Infoway implemented the Action Plan with tested and proven marketing methodologies that involved application of new, business-specific iPhone application strategies and tactics.
Few methods involved in execution of the Action Plan:
- App Store Submission: Submitted the app in Apple store since prospective customers often browse within the top apps listed in the app store via iTunes on their computers or via the App store on their iPhone.
- Pre-launch promotion: We created buzz about the app before it was launched Implemented multifarious promotional methods to market the application and reach out to target users.
- We promoted the app in Social Media websites to create awareness about the app, its specialty and uniqueness and also to increase its brand visibility online.
- We ensured that the application reached out to application experts, reviewers and fellow developers and received reviews from them.
Result
The Galatta Cinema iPhone app achieved top rankings in the iTunes store and still enjoys first page positions for many generic keywords. There has also been a phenomenal increase in the number of downloads.
Application Rankings
The below graph provides a pictorial representation of the rankings of Galatta Cinema iPhone application in the Apple App store.
Dot Com Infoway offers successful iPhone application marketing services to clients. Know more about Dot Com Infoway’s iPhone app marketing services here. We also engage in mobile application development for iPhone, Android, BlackBerry and Windows Mobile.
