Magzter
Magzter is a global digital newsstand that gives users access to thousands of magazines and newspapers across 40+ categories, including business, technology, sports, entertainment, cooking, and more. With features like offline reading and flexible subscription options, Magzter allows users to explore content from around the world, anytime, anywhere.
The Challenge:
Magzter aimed to boost its subscriber base across iOS and Android platforms while expanding global visibility. The client approached Dot Com Infoway to drive large-scale subscriber acquisition through an effective performance-based strategy. The goal was to increase both organic and paid subscribers by tapping into targeted user segments across various geographies.
They requested a full-fledged app marketing plan that included:
- Subscriber-focused marketing campaigns
- Performance-based advertising
- ASO strategies to increase app visibility
- Creative and engaging promotions to maximize reach and retention
Plan of Action:
- App Store Optimization (ASO) for both iOS and Android
- Strategic keyword research and app metadata enhancement
- In-app advertising to engage active digital readers
- Social media promotions targeting interest-based groups
- Gamification elements to improve user engagement and subscription intent
- Performance marketing campaigns across channels to optimize ROI
Results Achieved:
Through a combination of ASO, creative content strategies, and multichannel performance marketing:
- We helped Magzter achieve 100,000+ new subscribers in a short span.
- The app saw a notable increase in app store visibility and engagement.
- Targeted campaigns improved conversion rates and subscriber retention.
- Gamified promotions boosted user interaction, resulting in increased in-app activity.
This campaign positioned Magzter as a go-to platform for digital content consumption, reinforcing its place among top global digital newsstands.
