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Introduction

Mokee specializes in designing and producing high-quality modern furniture and accessories for babies and children. They have sold more than 30000 cot beds. Happy Babies all over the world. Mokee also places a strong emphasis on quality and safety. Our team of passionate baby room designers created the Mokee collection to stand out for its quality, design, and exceptional value.

Challenges:

• Scalability: The E-commerce website needed to scale in sales volume on specific products making the best use of festive season sales.
• Struggled with Lead Generation: Difficulty in identifying and attracting potential clients, resulting in a lack of substantial leads.
  
• User Experience Issues: Challenges related to user engagement, page speed, and overall performance on Search Engine Results Pages (SERP).
  
• Challenges in translating online traffic into concrete business leads and opportunities through paid digital advertising efforts.
  
• The Conversion Rate has to be increased. as it was initially at 0.5% before engaging with our services.

Course of Action:

Scalability Enhancement:

• Targeted marketing campaigns during festive seasons for specific products.
• Strengthened website infrastructure for increased sales volume.

SEO Optimization:

• Conducted SEO audit and implemented strategies for improved rankings.
• Regularly updated content and enhanced website performance.

Paid Digital Advertising: (Google & Meta Shopping Ads)

• Reviewed and optimized existing campaigns for better targeting.
• Created compelling ads and monitored performance metrics.

Conversion Rate Optimization:

• Analyzed user behaviour and implemented A/B testing.
• Introduced promotions and retargeting strategies.

Results Achieved: Increased Conversions: (From 0.5% to 5%)

Scalability:

• Significant sales increase during targeted promotions.
• Improved website infrastructure for seamless customer experience.

SEO Optimization:

• Higher rankings and improved organic traffic.
• Enhanced user engagement on the website.

Paid Digital Advertising: (Google & Meta Shopping Ads)

• Improved click-through rates and conversions.
• Optimized ad spend for better ROI.

Conversion Rate Optimization:

• Increased conversion rate from 0.5% to 5% & above.
• Streamlined conversion process with promotions/offers and A/B testing.