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Introduction

VAEKKE is an initiative from the St. Mark’s Education Group, an Innovative Education enterprise with a 24+ year footprint in Kindergarten Education.

Founded in 1997, by the Late Ms. Maureen Fernandez, an educationist with 50+ years of experience in Foundation Level Education, St. Mark’s, focuses on nurturing and developing the unique Character, Intellect, and Skills of each Child to bring out the best in them.

Challenges:

• Limited Brand Recognition: Insufficient awareness and visibility of Vaekke within the target market.
• Struggled with Lead Generation: Difficulty in identifying and attracting potential clients, resulting in a lack of substantial leads.
• SEO Ranking Issues: Challenges related to user engagement, page speed, and overall performance on Search Engine Results Pages (SERP).
• The Conversion Challenge: Challenges in translating online traffic into concrete business leads and opportunities through paid digital advertising efforts.

Course of Action:

Brand Recognition:

• Launched targeted awareness campaigns on social media and industry platforms.
• Utilized customer testimonials to build trust and credibility.

Lead Generation:

• Implemented a comprehensive strategy with content marketing & etc,
• Regularly updated content and enhanced website performance.

SEO Optimization:

• Conducted an SEO audit and improved on-page optimization.
• Developed a keyword-focused content strategy for higher SERP rankings..

Digital Advertising Optimization:

• Refined ad campaigns (Google & Meta), focusing on high-performing keywords and channels.
• Implemented A/B testing for ad creatives, optimizing for better ROI.

Results Achieved: Increased Conversions: (Upto: 5%)

Brand Recognition Boost:

• Increased visibility by 40%, gaining 25% more social media followers.
• Positive feedback from influencers and a 30% increase in engagement.

Successful Lead Generation:

• Boosted lead acquisition by 50%, with a 30% increase in qualified leads.
• Improved conversion rates by 20% through personalized communication.

SEO Ranking Improvement:

• Achieved a 30% increase in overall SEO rankings.
• Enhanced user experience, reducing bounce rates by 25%.

Digital Advertising Success:

• Reduced CPA by 20% and increased CTR by 15%.
• Translated online traffic into a 25% increase in conversions.

Vaekke strategically tackled brand recognition, lead generation, SEO, and digital advertising (Performance Marketing – Google Ads & Meta Ads), resulting in significant improvements across all fronts.