92.96% global search engine traffic originates from Google. Since Google currently has 87% of the search engine market share, when we talk about SEO, we can easily use Google as the standard yardstick.

Additionally, 53.3% of all web traffic comes from organic search. The online journey of 68% web users begins with a search engine while 53% of US consumers claim that they research products and services on a search engine before buying.

The importance of SEO is further highlighted by the fact that just 0.78% users on Google click the search results from the second page. If you want to get serious search engine traffic, it’s important that your content appears on the first page of the search results.