Account Based Marketing Services

Targeting is the most important aspect of account-based marketing. Targeting allows you to focus on the most ROI-friendly campaigns with guaranteed results. But targeting shouldn’t depend on guesswork and gut feeling: analytics tools coupled with deep research provided by marketing partners like DCI can help you increase your conversion rate and make your marketing campaigns more effective.

Once your targeted accounts have been shortlisted, they need to be engaged over a long period of time. Nobody prefers direct marketing and aggressive advertising. You need to establish an ongoing dialogue with individual accounts so that they become receptive to your messages and then ultimately, respond positively to your business propositions. Being one of the top ABM Agencies, we use lead nurturing as the basic account based marketing tactics that are sustainable over a long period of time instead of less effective push marketing.

Your targeted accounts are everywhere these days. They might be using the search engines to find relevant information about your product or service. They might be interacting on social media and social networking channels. They may be using instant messaging apps. Once you partner with us, we cover every possible channel to engage your shortlisted customers to make them conversion-friendly. Being the best Account based marketing agency, we use drip campaigns, targeted advertising, retargeting, role-based and company-based marketing, social media selling and personalized websites, just to name a few channels.

With our targeted account-based marketing we can help you reduce costs and optimize effort. When you use account-based marketing you reduce resource wastage because instead of throwing darts in the darkness, you are focusing your marketing upon individuals who are already ready, or who may be ready in near future, to buy from you. For example, if you are promoting hair grooming products, we will make sure that only those consumers are targeted who have hair and who have shown interest in such grooming products (just an example).

When you partner with DCI for your account-based marketing needs, we give you an accurate ROI through better targeting and precise marketing campaigns designed for carefully chosen profiles. We don’t base our ROI on guesswork. Our Account based marketing agency team use advanced analytics tools to identify your targets and then formulate focused ABM strategies.

Although you might be selling a set number of products, every account/consumer may have individual needs. Our marketing experts can advise you on which products and services to select to target individual accounts, bringing you more success in the process. Our account based marketing agency team will use historical data and our interactions with your targeted accounts to give you a precise idea of which products to select for which accounts.

Although account-based marketing agency services works best with B2B customers (managers, decision-makers and even entire companies and organisations), multiple automated tools these days also allow us to use B2B account-based marketing and B2C consumers. Hence, whether you want to target the B2B market or the B2C market we can quickly tailor our account-based marketing services, lead generation services according to your needs.

Our team of marketing experts will work in close consultation with you or your representatives to draw clear goals and measurement metrics. We are one of the top account based marketing companies in the USA. We use advanced account-based marketing tools to allow tracking individual accounts through their entire sales funnel journey right up till they make the purchase and the next round of marketing kicks off.