Want to Build a Brand to Dominate Your Market?

Brand strategy helps you draw a roadmap. It has clearly defined objectives. A strategy helps you steer towards the desired brand positioning, value proposition and differentiation from other, competing brands. We can help you prepare your brand strategy taking into consideration your end consumers, their dynamics, your long-term and short-term goals and the resources that you have at hand. Building a brand strategy is often an evolutionary process because just as your competing brands will react to the emergence of your brand, you will also need to reposition your strategy according to market conditions, changing user behavior and counter branding by your competitors.

Brand design is about your visual identity. It may consist of your logo, the color schemes of your website, stationery and collateral, mobile app, email signature or even packaging and various other visual manifestations that your target consumers receive when they are exposed to the various components of your brand/business. In many instances, it may even include the dress that your employees wear (delivery service, guard service, for example). The basic idea is to stand out and be recognizable in a positive sense. Our Internet marketing and visual design team can help you with complete brand design taking into consideration your organizational culture, work philosophy and the impact that you want to leave upon your customers and clients.

Brand positioning cannot be maintained or augmented unless it is strategically managed and promoted consistently. This is because user behavior is constantly changing. New products and brands are continuously entering the market. There might be attacks on your brand from competing brands or even from your own customers and clients that can be severely damaging. Your brand is more vulnerable due to social media where even a small negative comment can go viral and undermine your business. Our brand management team can closely track conversations around your brand and help you execute a strategy to counter negative brand comments. We can help you deal with common misconceptions, fears and misunderstandings. We can help set up a mechanism for damage control if need be. We can also maintain a buzz around your brand. We can help you create a long-term brand value through deep bonds with your consumers.

Your employees are also a vital component of your branding. Branding isn’t always about your identity to the outside world. Internal branding helps you two ways: it retains your existing employees and it helps you acquire new talent. Every organisation runs on the shoulders of talented employees. Your employees need to feel connected to your company in general and your brand in particular. They should feel proud of their association with your brand. According to a Gallup study, 71% of employees who identify with the company’s brand stick with their employer even when there is enticement from competitors. We can help you formulate a strategy that makes your employees have a better experience with your company and your brand. We can help you channel your messaging and communication in such a manner that your employees feel cared for and appreciated by your brand stakeholders. From intra-organisation memos to emails to HR policies, we can help you establish brand identity among your employees through our internal branding services.

Want people to fall in love with your corporate brand, trust it, and stick to it no matter what the temptation is? Then our corporate branding services can definitely help you. From graphics, such as your logo, website header, font types, letterheads and business cards to messaging, language and customer engagement strategy, we can help you with all. Your average customer interacts with your brand through multiple channels these days. They don’t just engage with your brand when they buy your products and services, they constantly come across references to your brand and your products on different websites, social media channels, electronic media as well as print media. Through our qualified and tailored branding services, we can help you create a uniform branding vision and communication strategy throughout all media and channels.