DV360 Traffic Management Services

Your DV360 media buying strategy cannot be based on herd mentality. Something that works for organization A may not work on organization B, and the same is the case for your business. Before we launch your DV360 trafficking campaign, we will closely work with you to formulate a real-world media buying strategy to help target the right audience with the right media for your brand.

The beauty of data insight is that it helps you control your ad spend to its minutest aspect. Whether you want to target industries or individual consumers, the scale of your exposure can be controlled using the advanced DV360 dashboard. With our expertise and experience, we can help you leverage the insights-driven engagement capabilities of DV360, bringing you more targeted traffic in the process, while considerably bringing your advertising costs down.

Although DV360 brings you an unprecedented opportunity to target non-Google media publishing platforms just like big businesses, you need to maintain a delicate balance between audience buying and publisher choice. No matter how big a publisher is, simply because you are publishing your ads on its platform doesn’t mean it is going to get you targeted traffic. The inverse is also true. Our deep insights capabilities can help you buy just the right inventory on the right media platform.

One of the biggest strengths of DV360 is that you can build your own audience segmentation using the platform, from scratch. This helps you place your advertisements on external publishers and on individual pieces of content. This is as targeted as it gets. Through our advanced analytics capabilities, we can help you zero-in on highly relevant and popular content pieces to place your ads on.

According to a Cisco prediction, by 2022, videos will make up more than 82% of all consumer Internet traffic. Would you like your brand to be highlighted on popular videos on YouTube and other platforms? DV360 allows you to manage individual ads on individual video uploads giving you precise control over ad management. Our Internet marketing team can help you find the most popular and the most relevant videos to display your ads on.

Optimal auto-bidding depends on the performance-based strategy. Although the intention of auto-bid management is to keep your advertisements at the top by automatically adjusting your CPC bidding, if you don’t monitor this aspect of your DV360 trafficking management, your costs will either spiral out of control or your target audience won’t be able to view your advertisements. You need constant monitoring and readjustment even if you allow DV360 to adjust your bids automatically.

Reporting keeps you informed. Through our regular reporting, we will keep you updated on where your ads are being published, which platforms are being used, why those platforms are being selected and why particular content pieces are shortlisted to publish your advertisements. The reports will also include the performance of individual campaigns and recommendations by our Internet marketing experts.

Our team of Internet marketers have been managing DV360 trafficking dashboards for multiple clients from all over the world, for many years. Even when DV360 was called DoubleClick Bid Manager earlier. We thoroughly know our way in and out & can customize a dashboard & create individual campaigns. We can also help you walk through the whole bidding process. If you want to manage your campaigns in-house, we can provide you with complete DV360 training services. This way you save time and focus on growing your business rather than managing the dashboard.