DCI Releases Infographic on Importance of Visual Content in Social Media Growth

Dot Com Infoway (DCI), a leading provider of offshore IT outsourcing solutions to businesses across the globe, has announced the release of ‘How Visual Content Drives Social Media Growth’, an infographic on how and why visual content enjoys primacy in social media and the ways in which brands can integrate such content into their online strategy.

‘How Visual Content Drives Social Media Growth’ addresses three main components: why visual content is so important to the survival of brands in the digital age, the significance visual content enjoys in the biggest social media platforms and finally, online tools and mobile apps that brands can use to make their visual content more appealing in order to attract customers.

In the context of a world inundated with easy-to-manufacture content, the infographic elucidates how the human mind is geared to favor visual content over other forms of content. For companies to showcase their strategy using visual content, they first need to understand how to visualize data effectively. DCI’s infographic addresses this need as well.

“More – and better – visual content is pivotal for brands if they are to thrive today,” said Venkatesh C. R., CEO of Dot Com Infoway, at the launch of the infographic. “All major social media platforms confirm the primacy of visual content both in the present and in the future.”

“For example, Facebook data shows that posts with visuals result in dramatic upswing in user engagement, YouTube’s colossal video stockpile has made it the second most popular search engine after Google, and retweets increase exponentially on Twitter when the tweet contains visual content,” he said.

Though visual content drives social media growth, few companies have a concrete, workable plan of how to immediately optimize their content to meet this challenge. The infographic gives actionable instructions specific to major social media platforms, which companies from a range of sectors can take advantage of. It alerts companies to options such as Pinstamatic and Piktochart, each of which have unique features and can enhance the visual content of their users by several notches.

The attention span of the average Internet user is fast shrinking. In such a context, presenting easily-understandable content is the only way brands can attract, as well as retain, customers. The most effective solution to this conundrum is visual content, which DCI has brought home effectively with its infographic.