Illinois Institute of Technology (India) Pvt Ltd (IIT IPL) is a wholly owned subsidiary of Illinois Institute of Technology Chicago established Indian Operations from Dec 1998, to serve students in India. IIT IPL approached Dot Com Infoway to increase their online brand visibility and drive admissions for Fall 2017.

After a complete analysis of website performance and running a heat map test on the landing pages of the website, we decided to create separate landing pages for the PPC campaign. The campaign was launched with optimized landing pages with a high quality score for targeted keywords that started generating leads for the business. The campaign generated 100 conversions within a month at a conversion rate of 10%.