Agaram Technologies – Enterprise Class Laboratory Informatics & Automation products
About the App
Agaram Technologies, founded in 1998 and based in Chennai, India, specializes in laboratory automation and digitalization solutions, including LIMS, ELN, SDMS, and DMS, serving industries like pharmaceuticals, life sciences, and research. Their products cater to both regulated and non-regulated laboratories across various sectors including petroleum, chemical, food, and clinical research. As a member of NASSCOM, it has a global network of partners for integration and distribution.
Challenges:
- Limited Brand Presence
- Lead Generation Challenges
- SEO Ranking Issues
- Low Digital Advertising Conversion Rates
Our Marketing Solutions:
DCI constructed an integrated marketing strategy that consists of SEO Optimization and marketing campaigns including Google advertisements, email campaigns, and forum sponsorships.
Results
By implementing new website design concepts into practice, conversion rates increased dramatically from 1.5% to 8% and exposure increased from 30% to 92%, drawing in more potential customers and growing the user base. This impacted SEO performance by addressing engagement and page speed, increased awareness within target industries, and elevated the quality and number of leads. Digital advertising campaigns by Dot Com Infoway were more successful in turning web traffic into qualified leads and paying customers.
