ANEW India, which stands for Association for Non-traditional Employment for Women, is a non-profit organization that provides training and employment opportunities for under-privileged women in the country. With our Google Grants campaign, we aimed to leverage the benefits of Google’s in-kind advertising to generate awareness of their mission and increase their online exposure. A month into the campaign, ANEW INDIA caught the attention of a high-profile magazine which then did a cover story on the efforts of the organization.