Aura Health Solutions – Digital Marketing Portfolio
About the App
Aura Health Solutions, founded in 2019, is a healthcare technology and service company that provides personalized remote patient monitoring solutions to improve patient outcomes. As a digital health solution provider, we aim to empower patients, caregivers, and enterprises to shift from traditional medical practices to patient-centered care.
Challenges:
- Limited Brand Presence
- Lead Generation Challenges
- Low Conversion Rates
Our Marketing Solutions:
DCI developed an integrated marketing strategy that incorporates social media advertising to improve targeting. Conducted SEO audits and developed tactics to improve ranks. Finally, we improved the entire website with a new design and implemented a responsive design with a clear call to action and contact form.
Results
By implementing new website design concepts into working, Search Engine keyword rankings increased by 40% within 6 months which helped to draw in more potential customers and grow the user base. Additionally 50% increase in overall engagement across Facebook, Twitter, and Instagram platforms. After optimizing the website we experienced a 30% decrease in bounce rate and a 25% increase in average session duration.
