ShopsUp is a Hyperlocal store and product discovery app that incentivizes users on walk-in and purchases. The client wanted to promote their App and highlight their brand name amongst social media channels.
We, at Dot Com Infoway, through a carefully developed digital strategy, helped them achieve their marketing objectives. We decided to target the most popular social media platforms by providing locality specific content on Facebook, Twitter and Instagram. We regularly updated their social media pages with attractive posts, compelling content and exciting Facebook contests to engage the audience on the page. We also ran out-of-the-box app-install campaigns improving app downloads significantly. Through our expertly implemented strategies, ShopsUp developed their brand presence and experienced much higher user activity on their social media channels