Intima is a store that sells inner wear, sports wear and night wear from some of the finest brands in the world. As the client had a physical location in Chennai, the challenge was to getting the word of the store out to the target audience within Chennai, and promote the special deals and discounts offered by the store.
This necessitated setting up a Facebook Like Campaign and Facebook Ad Campaign, that leveraged the social network’s ad network to generate over 800 Likes for the page and increased the brand’s impressions through strategically planned promotions.