The Invire game is fairly simple to use. It requires you to create a simulated portfolio of stocks after allocating the budget for the event you are participating in. No money is involved, but players win XP for creating the top portfolios in each event. As you continue to gain XP you are rewarded with educational tips and tutorials on proven strategies that work for the stock market.

DCI’s approach is an end-to-end marketing campaign for the app, targeting the US Market.

• Gained a solid user base for both iOS and Android in the US within the first few days of the app’s launch.