Pataa– Digital Address Code

About the App

Pataa transforms long addresses into short, custom codes using location intelligence. Users can mark their exact location on a digital map and use audio or text-to-speech for navigation.

Challenges:

• Limited Market Presence
• Acquiring a diverse user base.
• Lead Generation Challenges

Our Marketing Solution

DCI developed a comprehensive marketing approach, including ASO optimization, Keyword analysis, KPI-based and events-based campaigns, and multichannel marketing initiatives including Meta campaigns and YouTube campaigns.

Results

By effectively implementing these marketing strategies, We achieved a notable increase of 50 lakh+ installs in 6 months through app stores and social media in Pataa app installations with a low Cost Per Install (CPI). This enhanced user engagement and app performance. Dot Com Infoway’s advertising methods greatly boosted app traffic and expanded the user base.