Smush is an addictive free puzzle game app where users form color sequences by combining smushies of the same color together. Smushies are rearranged by spinning the board, which topples and rearranges the order in which they are stacked. DCI planned an end-to-end marketing campaign that included services such as ASO, SEO, Adwords, and social media marketing to make the app extremely popular with American users.

• Gained a solid user base for both iOS and Android in the US within a month of launch