Universimm – Social Networking App
About the App
Universimm is a social networking app focused on connecting users through shared interests. It allows users to select categories and subcategories to post locally or globally. The app aims to provide a personalized experience, fostering meaningful interactions within niche communities. Universimm faces the challenge of standing out in a market dominated by major platforms like Facebook and Instagram.
Challenges:
- Competitive Market
- Retention Issues
- User Awareness
Our Marketing Solution
DCI developed a robust marketing approach, that incorporates social media advertising to improve targeting and Email campaigns which helped to improve downloads.
Results
Universimm achieved over 10,000 downloads in the first quarter, with a 35% increase in user engagement. 70% of users joined multiple niche communities, and retention rates improved by 40%, thanks to personalized notifications and targeted content. These efforts from DCI enhanced brand awareness and solidified the app’s unique value proposition.
