Universimm – Social Networking App

About the App

Universimm is a social networking app focused on connecting users through shared interests. It allows users to select categories and subcategories to post locally or globally. The app aims to provide a personalized experience, fostering meaningful interactions within niche communities. Universimm faces the challenge of standing out in a market dominated by major platforms like Facebook and Instagram.

Challenges:

• Competitive Market
• Retention Issues
• User Awareness

Our Marketing Solution

DCI developed a robust marketing approach, that incorporates social media advertising to improve targeting and Email campaigns which helped to improve downloads.

Results

Universimm achieved over 10,000 downloads in the first quarter, with a 35% increase in user engagement. 70% of users joined multiple niche communities, and retention rates improved by 40%, thanks to personalized notifications and targeted content. These efforts from DCI enhanced brand awareness and solidified the app’s unique value proposition.