Hamsadhwani is a Chennai-based association that promotes Music, Dance, Drama, and other Performing Arts. With over 1,500 members, it supports artists, scholars, and young people passionate about the arts, especially those from underprivileged backgrounds. Hamsadhwani hosts Carnatic music concerts featuring renowned and upcoming artists and organizes an annual festival from January to April, bringing together music lovers and performers across the region.

Dot Com Infoway initially supported BAP with a link building campaign to improve rankings in search engines. Later, DCI redesigned the website with proper e-commerce architecture, optimized content and URL structure by optimizing page titles and keywords, implementing on-page and off-page activities for better reach, doubling the traffic and sales value. After more than eight years, BAP continues the collaboration with DCI, as their ROI graph is trending upwards ever since their inception.

In the First Phase, we conducted a thorough requirement analysis and planning phase to understand Hamsadhwani’s unique needs. This included defining specifications for event management, membership, and secure content handling. Wireframes and prototypes were presented to align with Hamsadhwani’s vision before development.

In the Second Phase, we began front-end development using WordPress, prioritizing a responsive, accessible design. The backend included a secure, customizable CMS with API integration, and WhatsApp Business API for enhanced engagement. Membership registration, campaign management, and a customized admin panel were also implemented to streamline Hamsadhwani’s operations.