Sutra Living is a luxury home decor brand offering high-quality, handcrafted bed linens and home textiles. Committed to sustainability, the brand works with local cotton farmers to ensure its products are ethically sourced and certified free from harmful substances. Sutra Living combines traditional craftsmanship with modern innovation to deliver long-lasting comfort. The brand also invests in its community by providing fair wages and educational opportunities to the families of its craftspeople.

• Outdated Website Design: The existing website was outdated and did not reflect the luxury and high-quality nature of the brand.
• Poor User Experience: Navigation and product filtering were not user-friendly, leading to a frustrating user experience and high bounce rates.
• Limited E-commerce Functionality: The website’s e-commerce platform lacked advanced features, making it difficult for customers to complete purchases.
• Insufficient Product Showcase: The website failed to effectively highlight Sutra Living’s exclusive product range, making it harder for customers to appreciate the full breadth of offerings.

DCI worked closely with Sutra Living to enhance their online presence by designing a modern, luxury-inspired website that accurately reflects the brand’s identity. The team focused on creating a visually appealing platform that showcases Sutra’s premium, ethically crafted home textiles, providing an immersive and high-end shopping experience for visitors.

To improve usability, DCI implemented intuitive navigation and advanced product filtering options, allowing customers to easily browse and discover products based on their preferences. The streamlined checkout process was designed for convenience, ensuring a smooth and efficient purchasing experience for users. Additionally, a robust e-commerce platform was integrated, making online transactions seamless and user-friendly.

DCI also focused on the product showcase, using high-resolution images and detailed descriptions to highlight the craftsmanship and quality of Sutra’s offerings. This helped convey the brand’s commitment to sustainability and ethical practices, while also providing customers with the information they need to make informed purchasing decisions. The result is a sophisticated, functional website that enhances both user engagement and conversions.